Web Analytics: An Hour a Day

By Avinash Kaushik

Written by means of an in-the-trenches practitioner, this step by step consultant exhibits you the way to enforce a profitable net analytics process. net analytics specialist Avinash Kaushik, in his thought-provoking kind, debunks top myths and leads you on a route to gaining actionable insights out of your analytics efforts. detect easy methods to circulation past clickstream research, why qualitative info could be your concentration, and extra insights and methods to help you enhance a customer-centric attitude with out sacrificing your company’s base line.

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Seventy two bankruptcy four xvi serious elements of a profitable internet Analytics process? seventy five CONTENTS ■ specialise in buyer Centricity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . seventy six remedy for company Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . seventy nine keep on with the 10/90 Rule. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . eighty one lease nice internet Analysts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . eighty four determine optimum Organizational constitution and duties . . . . . ninety three bankruptcy five Centralization Decentralization Centralized Decentralization ninety five ninety six ninety six internet Analytics basics ninety nine taking pictures information: net Logs or JavaScript tags?

The bankruptcy offers particular tips about measuring complicated metrics equivalent to abandonment charges and days and visits to buy, and what activities you could take from these metrics. The booklet concludes with bankruptcy 15, which supplies insights into how one can create a really data-driven association that has “data in its DNA. ” You’ll examine sensible steps you could take and most sensible practices you could enforce. advent ■ xxxii This Book’s spouse web content the top of this ebook isn't a vacation spot. You’ll manage to leverage web pages as you proceed your net analytics trip.

A hundred isolating information Serving and knowledge trap kind and measurement of knowledge Innovation Integration a hundred one zero one one zero one 102 determining Your optimum net Analytics instrument . . . . . . . . . . . . . . . . . . . 102 The previous approach the recent method 103 104 realizing Clickstream facts caliber . . . . . . . . . . . . . . . . . . . . . 108 enforcing top Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Tag your entire Pages make certain Tags cross final (Customers Come First! ) Tags may be Inline establish Your specified web page Definition Use Cookies Intelligently think about Link-Coding concerns 114 114 114 114 one hundred fifteen 116 30652ftoc.

385 Calculating keep an eye on Limits a pragmatic instance of utilizing keep an eye on Limits 387 388 degree the true measurement of Your Convertible “Opportunity Pie” . . . . 390 Use leap cost clear out seek Bots, photo Requests, 404 error, Website-Monitoring software program “Visits” Use patron motive Take motion bankruptcy 15 making a Data-Driven Culture—Practical Steps and most sensible Practices 391 393 394 396 401 Key abilities to seem for in an internet Analytics Manager/Leader . . . . . . . 402 403 403 403 404 404 405 405 whilst and the way to rent specialists or In-House specialists .

113 Tag all of your Pages ascertain Tags cross final (Customers Come First! ) Tags may be Inline determine Your distinct web page Definition Use Cookies Intelligently think of Link-Coding concerns 114 114 114 114 a hundred and fifteen 116 30652ftoc. qxd 5/1/07 12:47 PM web page xvii concentrate on Redirects Validate That information Is Being Captured safely properly Encode Your Your web site wealthy Media 118 one hundred twenty one hundred twenty follow the “Three Layers of So What” try out. . . . . . . . . . . . . . . . . . . . 121 bankruptcy 6 Key functionality Indicator: percentage of Repeat viewers Key functionality Indicator: most sensible go out Pages at the web site Key functionality Indicator: Conversion expense for high seek key words 122 123 123 Month 1: Diving Deep into middle internet Analytics techniques one hundred twenty five Week 1: getting ready to appreciate the fundamentals .

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