In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

Includes new chapters and a "What have we learned?" research of all unique chapters

Offers functional recommendation on averting PR disaster.

Includes a brand new foreword by means of Eric Sink

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Xvii concerning the Artists . . . . . . . . . . . . . . . . . . . . xix Acknowledgments . . . . . . . . . . . . . . . . . . . xxi Preface. . . . . . . . . . . . . . . . . . . . . . . . . xxiii one advent . . . . . . . . . . . First Movers, First blunders: . . . . . . . . . . 1 IBM, electronic examine, Apple, and Microsoft . . . . . 15 3 a slightly Nutty story: IBM and the computer Junior . . . . . . . . . . . . . . . . . 37 4 Positioning Puzzlers: MicroPro and Microsoft . . . . . . . . . . . . . . . . fifty one 5 We Hate You, we actually Hate You: Ed Esber, Ashton-Tate, and Siebel platforms . . . . . . sixty nine six The fool Piper: OS/2 and IBM .

To prevent those charges, builders begun development compilers, courses that will take dBASE directions and remodel them into desktop code, . exe records that ran thoroughly self sustaining of any Ashton-Tate product. revenues of the dBASE runtime fast disappeared, a improvement Esber didn’t have fun with. Worse, he learned that the logical subsequent step used to be the improvement of third-party items that mixed the dBASE language and a compiler. those courses may compete at once with the company’s flagship.

Yet IBM’s public use of “Klingon” and “Ferengi” had pissed off Paramount, and the corporate wasn’t approximately to permit IBM acceptable superstar Trek for its personal advertising reasons. Sharp letters have been despatched to IBM, and threats have been voiced. therefore, IBM made up our minds to drop any superstar Trek advertising innovations for Warp. This used to be an issue. and not using a cool futuristic suggestion tied to the observe and the product, IBM needed to depend upon the normal meanings of the notice. Like “Bent. ” “Twisted. ” “Warped. ” “Out of form. ” And different, much less traditional meanings.

The E. T. online game and unique Atari 2600 online game approach are slightly collectible and nonetheless utilized by these drawn to unfashionable gaming. so that you can event the horror that was once E. T. , you could obtain the sport and a 2600 emulator on your laptop from a number of websites. ) I won’t show the identify of this stalwart gamer simply because my revelation may possibly completely harm his occupation. whilst I knew him, he suffered from insomnia, and after enjoying many hours of E. T. , i will be able to comprehend why. 7214CH01. qxd 9/6/06 4:45 PM web page 7 creation 7 yet regardless of this little pretend pas, a extra vital resolution lies within the varieties of businesses analyzed in looking for Excellence.

Qxd 9/6/06 4:45 PM web page eleven creation eleven than the competition’s and therefore avoids making silly error. In but others, it’s simply because a business’s management is smarter than the competition’s and therefore has a tendency to not behave stupidly. often, it’s a various mixture of all 3. In a feeling, the cause of no longer performing stupidly doesn’t matter—the avoidance of it does. via decreasing the variety of silly activities you're taking vis-à-vis your festival, you’re likely to outcompete them over the years. a few could item that stupidity isn’t quantifiable, yet in truth, the other is right.

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