Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th Edition)

By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

EPUB eISBN: 9780547347660

When Guerrilla advertising used to be first released in 1983, Jay Levinson revolutionized advertising concepts for the small-business proprietor together with his take-no-prisoners method of discovering consumers. according to hundreds and hundreds of sturdy rules that truly paintings, Levinson’s philosophy has given start to a brand new manner of studying approximately industry proportion and the way to achieve it. during this thoroughly up-to-date and multiplied fourth version, Levinson deals a brand new arsenal of weaponry for small-business good fortune including

* concepts for advertising and marketing on the net (explaining while and accurately the right way to use it)

* information for utilizing new expertise, comparable to podcasting and automatic marketing

* courses for focusing on clients and cultivating repeat and referral business

* administration classes within the age of telecommuting and freelance employees

Guerrilla advertising is the entrepreneur’s advertising bible -- and the e-book each small-business proprietor must have on his or her shelf.

About the Author
Jay Conrad Levinson is the writer of greater than a dozen books within the Guerrilla advertising and marketing sequence. A former vice chairman and artistic director at J. Walter Thompson advertisements and Leo Burnett ads, he's the chairman of Guerrilla advertising overseas, a consulting enterprise serving huge and small companies around the world.

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