By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
EPUB eISBN: 9780547347660
When Guerrilla advertising used to be first released in 1983, Jay Levinson revolutionized advertising concepts for the small-business proprietor together with his take-no-prisoners method of discovering consumers. according to hundreds and hundreds of sturdy rules that truly paintings, Levinson’s philosophy has given start to a brand new manner of studying approximately industry proportion and the way to achieve it. during this thoroughly up-to-date and multiplied fourth version, Levinson deals a brand new arsenal of weaponry for small-business good fortune including
* concepts for advertising and marketing on the net (explaining while and accurately the right way to use it)
* information for utilizing new expertise, comparable to podcasting and automatic marketing
* courses for focusing on clients and cultivating repeat and referral business
* administration classes within the age of telecommuting and freelance employees
Guerrilla advertising is the entrepreneur’s advertising bible -- and the e-book each small-business proprietor must have on his or her shelf.
About the Author
Jay Conrad Levinson is the writer of greater than a dozen books within the Guerrilla advertising and marketing sequence. A former vice chairman and artistic director at J. Walter Thompson advertisements and Leo Burnett ads, he's the chairman of Guerrilla advertising overseas, a consulting enterprise serving huge and small companies around the world.
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Additional info for Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th Edition)
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The notice podcasting used to be coined in 2004 via combining phrases: iPod and broadcasting. yet neither podcasting nor hearing podcasts calls for an iPod or different transportable participant, and no over-the-air broadcasting is needed. The editors of the hot Oxford American Dictionary declared podcasting the 2005 note of the 12 months in December, defining the time period as "a electronic recording of a radio broadcast or related software, made on hand on the web for downloading to a private audio participant. " A podcast is comparable to a recorded tv or radio sequence.
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