Crystallizing Public Opinion

By Edward Bernays

A seminal paintings on how public opinion is created and formed, Edward Bernays’s 1923 vintage Crystallizing Public Opinion set down the rules that businesses and executive have used to persuade public attitudes during the last century.

A primer at the then new occupation of "public relatives counsel," Crystallizing elucidates the "instruments and strategies" that PR pros use to mould public opinion on behalf in their client's pursuits. by way of adapting the tips that Bernays positioned forth during this publication, governments and advertisers were in a position to "regiment the brain just like the army regiments the body."

The first ever ebook ever written concerning the public family members undefined, this all-new version of Crystallizing Public Opinion positive aspects an advent by way of Stuart Ewen, writer of PR! A Social heritage of Spin, All eating photographs: at the Politics of fashion in modern Culture, and Captains of awareness: advertisements and the Social Roots of the patron Culture.

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